Sundance TV reached out to the Lift UX team to create and publish a compelling and distinct looking website focused on garnering press in anticipation of season four of Rectify. The digital press kit was designed to quickly provide information to the media with details on the plot, talent, and production.
We worked with key stakeholders to define a strategy based on our discovery and review of client assets. Our team designed an interface based on the direction of the show's key art and branding guidelines. Upon approval of the design we implemented the site on a responsive framework to ensure the digital press kit was accessible on mobile and tablet devices.