A farewell episode of Mad Men, created by the fans.
AMC asked us to help create an app that would help construct a beautiful tribute to their massively popular flagship television series, leaving the airwaves after 6 award-winning seasons.
We built a web app that allowed fans to claim one of over 200 8-15 second clips from the first episode of season one. Fans then recorded the clips and uploaded them to YouTube and submitted them to AMC's editorial review team. If selected, fans would have their clip added to the Official Fan Cut.
Designing for a Cult Classic
One of the major challenges of this project was designing an experience that felt modern (think YouTube era) but upheld the iconic brand of the 1960s and 70s Mad Men we all know and love.
We added some modern parallax scrolling to the city skyline, while retaining the classic Mad Men logo and Don Draper silhouette, along with splashes of red, black and white throughout the app.
In addition to the fan-powered portion of the app, built with AngularJS, the backend was powered by WordPress, allowing the editorial team to review entries, mark winners, and move the video submissions through a detailed internal review process, all within WordPress.
Video Approval Process
In addition to the front-end clip claiming process, we created a back-end plugin for WordPress that allowed AMC Networks' staff access to all clips and the ability to select winning clips and get approval from various departments for each.